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Innovate to Elevate

Innovate to Elevate

Posted: November 14, 2018 | By: Owen Palm

Welcome to the wheat harvest edition of our Flyer. It is hard to believe it is that time of year already. As I have driven around our area recently, it is apparent that we have an above-average crop in the making. I hope the weather allows you to get this bountiful crop in the bin.

The focus of this edition of the Flyer is “innovation” and how 21st Century Equipment can help you leverage these advancements to help you take advantage of them in your farming or ranching operation.

When it comes to innovation, it is often useful to look outside of agriculture and see how other companies have used innovative solutions to be “best in class” operators because today, no one can afford to be average. We often ask ourselves if we can improve our business performance by evaluating what the very best companies in any particular category are doing to be so outstanding. For example, if we are looking for “best practices for fuel efficiency”, we might end up looking at FedEx or UPS… sure different business models, but what can we learn by studying their processes? Anyway, you get the idea.
On June 8th, we announced to our local customers and employees our intention to close our Akron, Colorado location at the conclusion of wheat harvest and consolidate those operations into our Yuma, Colorado location. To accomplish this, a significant expansion and remodel of the Yuma location has been undertaken. Additionally, all Akron employees have been offered positions at the Yuma location. This was a difficult decision for us, but we believe that selling the Akron location and re-investing the proceeds (and then some) in Yuma, will ultimately allow us to provide higher levels of service and support to all customers in that area.
This will be the last Flyer before the start of this year’s county fairs. As such, we want to wish all of our 4H and FFA exhibitors the best of luck with your various projects this year. I would personally like to thank all of you that support 4H and FFA as sponsors, advisors and leaders. These two organizations are as strong as ever and they remain an important family tradition
in the rural life-style we all enjoy.
In closing, I wish all of our wheat growers, a safe and bountiful harvest… same to our hay and forage producers. As we move into this busiest time of the year, please keep the safety of yourself and others in mind.

As always, I sincerely THANK YOU for your business. We know you have a choice and we thank you for choosing 21st Century Equipment.


Owen Palm



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